{"id":1399,"date":"2018-09-24T17:30:19","date_gmt":"2018-09-24T12:00:19","guid":{"rendered":"http:\/\/www.dosplash.com\/blog\/?p=1399"},"modified":"2018-09-24T17:03:17","modified_gmt":"2018-09-24T11:33:17","slug":"social-media-trends-2018","status":"publish","type":"post","link":"https:\/\/www.dosplash.com\/blog\/social-media-trends-2018\/","title":{"rendered":"Social media trends in 2018: Live streaming dominates the social media landscape"},"content":{"rendered":"

\"Social<\/p>\n

When live videos came to the internet with an app called You\u00a0<\/span>Now, the feature became massively popular, and encouraged most of the social media platforms<\/a> to integrate something like that. <\/span><\/p>\n

As a result, the era of 2015-2016 saw Twitter introducing Periscope, Facebook adding \u2018Live\u2019 features, and \u2018YouTube Live\u2019 coming into existence. <\/span><\/p>\n

By 2018, every other social media platform is equipped with live streaming capabilities in one or another form. <\/span><\/p>\n

Facebook, YouTube live streaming, Snapchat, Twitter, and Instagram<\/a>; all know that Live streaming is the next big thing and spending a great deal of time and money in promoting their live streaming spaces. <\/span><\/p>\n

Live Streaming trends – 2017 vs 2018<\/span><\/h2>\n

As the end of year draws closer, by narrowing the possibilities, we got a breakthrough with the stats that were favouring live streaming to be the next big thing on social media. <\/span><\/p>\n

In 2018, the video creation and consumption whopped to nearly three times the rate that was recorded in 2017. <\/span><\/p>\n

Netflix is the most noticeable example; it recorded a revenue generation of almost 11.7 billion U.S.D in 2017. <\/span><\/p>\n

In all these, YouTube stayed on top by appealing over 164 million unique viewers per month.<\/span><\/p>\n

You can guess the popularity of social media streaming by a report that says, \u201c80% of customers on social media choose to watch live videos rather than other content types\u201d. <\/span><\/p>\n

Also, Twitch, which is an extremely new platform, has secured over 10 million daily active users, making more than 2 million broadcast each month.<\/span><\/p>\n

Live streaming is growing bigger<\/span><\/h2>\n

An argument could be made that how can we be so sure about its performance in 2019.<\/span><\/p>\n

Live streaming has dominated the past few years, thanks to the part that social media played in bringing businesses and prospects on the same platform. <\/span><\/p>\n

Now that social media streaming has grown more into a marketing tool for brands, 2019 is going to be much bigger. <\/span><\/p>\n

By looking at these stats, one can easily say that live streaming is a popular trend and it is going to be far more popular than it was in the previous years.\u00a0<\/span><\/p>\n