{"id":1485,"date":"2018-12-17T17:30:09","date_gmt":"2018-12-17T12:00:09","guid":{"rendered":"http:\/\/www.dosplash.com\/blog\/?p=1485"},"modified":"2018-12-20T10:35:45","modified_gmt":"2018-12-20T05:05:45","slug":"market-your-business","status":"publish","type":"post","link":"https:\/\/www.dosplash.com\/blog\/market-your-business\/","title":{"rendered":"5 Creative Ways to Market Your Business"},"content":{"rendered":"\n
\"5<\/figure>\n\n\n\n

Marketing is one of the biggest challenges for businesses. Unless you’re a small business or startup, you may have a big marketing budget. <\/p>\n\n\n\n

Otherwise, there are some creative ways you can market your business while sticking to a budget.<\/p>\n\n\n\n

Guerilla Marketing<\/strong><\/h2>\n\n\n\n
\"Guerilla<\/figure>\n\n\n\n

One way is to think big when it comes to your marketing plan. Guerilla marketing requires the use of creativity and a big budget. <\/p>\n\n\n\n

But you don’t need to be a billionaire industry to make use of guerilla marketing. <\/p>\n\n\n\n

Small businesses with small startup costs can use this kind of marketing to keep up with larger businesses.<\/p>\n\n\n\n

If you have a brick-and-mortar business, create some eye-catching art with chalk, graffiti, or spray paint. <\/p>\n\n\n\n

Advertise with billboards, banners, and posters around your area.<\/p>\n\n\n\n

Organize a flash mob to create attention<\/a> and awareness of your business.<\/p>\n\n\n\n

Social Media Marketing<\/strong><\/p>\n\n\n\n

Two-thirds of Americans have a social media account, according to the Pew Research Center. Social media has grown since three years ago. <\/p>\n\n\n\n

There are popular social media apps like Facebook, Twitter, Instagram, Snapchat, and Pinterest. <\/p>\n\n\n\n

Each of these social media apps is different and require different forms of engagement. <\/p>\n\n\n\n

Rather than being on all of them at once, choose one or two that you like and master them.<\/p>\n\n\n\n

Content Marketing<\/strong><\/h2>\n\n\n\n
\"Content<\/figure>\n\n\n\n

The next thing you should do is work on your content marketing plan<\/a>. Google loves valuable content, as do your customers. <\/p>\n\n\n\n

There are many ways to share valuable content \u2013 from blog posts to video content. <\/p>\n\n\n\n

Content marketing helps you gain authority<\/a> as an expert and gives you free traffic. <\/p>\n\n\n\n

Search engine optimization (SEO)<\/a> and other key factors can help land your business at the top of Google search results.<\/p>\n\n\n\n

Don’t have time to start a blog? Offer to write a guest post for a high-authority site. <\/p>\n\n\n\n

You can even hire a team of graphic designers or virtual assistants to do the work for you. <\/p>\n\n\n\n

If you run out of content, you can always repurpose your old content.<\/p>\n\n\n\n

Set Up Contests and Giveaways<\/strong><\/h2>\n\n\n\n
\"Set<\/figure>\n\n\n\n

People love getting free things. Host a contest or giveaway to attract new customers and build brand awareness. <\/p>\n\n\n\n

Your merchandise doesn’t have to be expensive. Free eBooks, checklists, and white papers cost very little money to produce. <\/p>\n\n\n\n

The only thing they cost is your time. <\/p>\n\n\n\n

As always, you can hire a freelance writer or ghostwriter to create these products for you.<\/p>\n\n\n\n

Use a heat transfer service like Coastal Business Supplies<\/a> to create merchandise such as T-shirts, phone cases, and window transfers that feature your logo on it. <\/p>\n\n\n\n

This could be beneficial to your business since your customers will see your logo every time they use your products. <\/p>\n\n\n\n

You can also give them out to long-term customers every time they visit your business.<\/p>\n\n\n\n

You can create a unique marketing effort by making your marketing campaign fun and attractive. <\/p>\n\n\n\n

You want to create something that sticks in people’s minds. They’ll end up telling their friends and family about your business. <\/p>\n\n\n\n

They may even give some of your merchandise away as a gift.<\/p>\n\n\n\n

Use the Media<\/strong><\/h2>\n\n\n\n

Having your business featured by a media outlet is a great way to generate free marketing. <\/p>\n\n\n\n

To attract the media, invite them to your business and cover it. <\/p>\n\n\n\n

Come up with a publicity stunt or a viral marketing campaign that’s not controversial, but will have everyone talking for weeks to come.<\/p>\n\n\n\n

Do something nice for the community, such as hosting a charity event or offer free services to the less fortunate. <\/p>\n\n\n\n

Sponsor an organization by donating your products or services. <\/p>\n\n\n\n

Even hosting your own awards ceremony for your employees can attract the attention of the media.<\/p>\n\n\n\n

Provide Useful Information<\/strong><\/h2>\n\n\n\n

All of your marketing efforts should be useful to your audience. There are many ways to make your marketing valuable. <\/p>\n\n\n\n

Provide useful information by hosting a webinar, online event, or Meetup group. <\/p>\n\n\n\n

Offer to speak at industry events, schools, or other corporate events.<\/p>\n\n\n\n

Be of assistance to your audience. This can include answering questions on sites such as Quora and Reddit. <\/p>\n\n\n\n

Direct your answers to your website for more information. <\/p>\n\n\n\n

Remember, your information should entertain your audience, not bore them to tears. They should be touched by the information they received.<\/p>\n\n\n\n

Marketing doesn’t have to be complicated or expensive. <\/p>\n\n\n\n

You just have to think outside of the box in a way that works for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing is one of the biggest challenges for businesses. Unless you’re a small business or startup, you may have a big marketing budget. Otherwise, there are some creative ways you can market your business while sticking to a budget. Guerilla Marketing One way is to think big when it comes to your marketing plan. Guerilla […]<\/p>\n","protected":false},"author":2,"featured_media":1496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[18,16,21],"tags":[],"class_list":{"0":"post-1485","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-entrepreneurship","9":"category-make-money-online","10":"entry"},"yoast_head":"\nHow to market your business the creative way? 5 Smart tips!<\/title>\n<meta name=\"description\" content=\"Unless you're a small business or startup, you may have a big marketing budget. 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