{"id":1531,"date":"2019-02-06T17:30:24","date_gmt":"2019-02-06T12:00:24","guid":{"rendered":"http:\/\/www.dosplash.com\/blog\/?p=1531"},"modified":"2019-02-06T16:54:06","modified_gmt":"2019-02-06T11:24:06","slug":"create-great-social-media-marketing-posts","status":"publish","type":"post","link":"https:\/\/www.dosplash.com\/blog\/create-great-social-media-marketing-posts\/","title":{"rendered":"Struggling with Social Media Marketing? Here\u2019s How to Quickly Create Great Posts"},"content":{"rendered":"\n
\"Struggling<\/figure>\n\n\n\n

It\u2019s always a struggle. You are trying to run a business<\/a>, keep current customers and acquire more. <\/p>\n\n\n\n

You know your target audience hangs out on two social media platforms, and you know you have to be there too. <\/p>\n\n\n\n

But you have to be there in a great way. And this means creating posts that followers love and will want to share with their tribes. <\/p>\n\n\n\n

You are fresh out of ideas, and your posts are, frankly, boring. <\/p>\n\n\n\n

No likes, no comments, no shares \u2013 nada. And now you fear you are losing your current audience too. <\/p>\n\n\n\n

What to do? <\/p>\n\n\n\n

With well over 2 billion global uses of social media, you can\u2019t just give it up.<\/p>\n\n\n\n

The solution is to find easy ways to create engaging content on a consistent basis<\/a>, so people will keep coming back for what you post next. <\/p>\n\n\n\n

You already know this, so let\u2019s get on with how to do it with as little pain as possible. <\/p>\n\n\n\n

Here are five categories of types of posts with some examples and specific content ideas.<\/p>\n\n\n\n

#1 Focus on You and Your Company<\/h2>\n\n\n\n

It\u2019s no secret that today\u2019s consumer wants connections with the companies he patronizes. <\/p>\n\n\n\n

Businesses that just advertise products and services<\/a> will not get far. <\/p>\n\n\n\n

Social media is a great way to establish those connections and develop relationships<\/a> with an audience.<\/p>\n\n\n\n

Day-to-Day Operations<\/h3>\n\n\n\n

Give a \u201cface\u201d (or several) to your company by posting some candid shots of what goes on daily. <\/p>\n\n\n\n

Pike Place Fish Market is world famous for its amazing atmosphere and, of course, fresh daily fish. <\/p>\n\n\n\n

Here is a collage of photos from its Facebook page that show just what goes on behind the scenes in this fun place.<\/p>\n\n\n\n

\"focus<\/figure>\n\n\n\n

Feature Individual Team Members<\/h3>\n\n\n\n

These are great storytellers too. And again, it allows your audience to get to know more about you and the real people in your operation. <\/p>\n\n\n\n

This is just what the Facebook post above does. Telling any kind of story through visuals<\/a> is always engaging.<\/p>\n\n\n\n

Showcase Customers with Product photos and Videos<\/h3>\n\n\n\n

This is user-generated content, and you don\u2019t have to do anything except re-post it. <\/p>\n\n\n\n

And it serves as great testimonials and social proof – something that inspires a lot of trust in consumers. <\/p>\n\n\n\n

ModCloth is a medium-sized clothing retailer that uses customer-submitted photos to promote trust in its brand.<\/p>\n\n\n\n

\"featured<\/figure><\/div>\n\n\n\n

This type of content is perfect for Facebook and Instagram.<\/p>\n\n\n\n

Feature Product Photos<\/h3>\n\n\n\n

While you don\u2019t to \u201csell\u201d on social media, you can feature new and improved products on occasion, to motivate potential customers to take a look. <\/p>\n\n\n\n

And adding a link to your product page will seem very natural.<\/p>\n\n\n\n

Produce a \u201cHow-to\u201d Video (Product Tutorial)<\/h3>\n\n\n\n

WD-40 is a master of this strategy. The company began with a product that\u2019s value was loosening things \u2013 screws, bolts, etc. <\/p>\n\n\n\n

Over time, its own customers discovered other uses for the product. It now boasts about 2,000 of them.<\/p>\n\n\n\n

And the company has become a master of producing informal tutorial videos which are relatable by so many. <\/p>\n\n\n\n

Many are humorous, but some are also educational.<\/p>\n\n\n\n

Here is a promotional video from an everyday consumer using WD-40 to clean his bathroom fixtures<\/p>\n\n\n\n

\n