• Understanding the audience/followers is so crucial otherwise we won’t be able to provide content to their likings. And if the content is not interesting or valuable to them, it is certain that the content won’t do well in terms of likes/tweet/+1s or shares!

    • All communication is about the audience; it is never about the person speaking, writing, etc.

  • Thanks Jane – and you’re right, understanding the audience is fundamental to growing your social and business presence.

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