Competitive Intelligence in product marketing and the missing pieces

Competitive Intelligence in product marketing and the missing pieces octopusintelligence.com

The focus on Competitive Intelligence in product marketing often revolves around data collation. Data is represented in neat tables, charts, and good old battle cards. However, Competitive Intelligence can be used in so many more ways than this. This article is called Competitive Intelligence in product marketing and the missing pieces. Using Competitive Intelligence properly, you can uncover insights about your competitors. The Insights about their current and future products that you may not have known existed. Additionally, Competitive Intelligence help makes better strategic decisions.

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