What if email marketing isn’t dead?

18
David Leonhardt 6 years ago in Internet Marketing 3

It’s a refrain you might have heard a lot of recently (actually, going back at least to 2009): “Email is dead”. After all, the evidence is all around us.

Mark Twain is famous for saying “The reports of my death have been greatly exaggerated.” The same could be said for email marketing, and here is why…

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3 Comments

  • Anonymous June 26, 2014 06.16 pm

    The CASL (Canadian Anti Spam Legislation) has Phase 1 going into effect July 1 … this is going to put a massive damper on the email marketing even for people with legitimate, opt-in subscribers.

     
  • Anonymous June 27, 2014 07.34 pm

    Hey David,

    Great write. And yes, I can’t disagree with this. For me, email isn’t dead. Well, if it is dead, we would be in trouble (we as sellers).

    For me, email isn’t really about building revenue but trust and relationships.

    So yeah! Long live email 🙂

    have a great weekend mate!

     
  • Anonymous July 03, 2014 03.51 am

    hi David

    E mail is up and running, good stats. Businesses that will have neat data acquired through personal efforts or through double opt in will win the most.

    Also i was looking at the feature image for almost 20 seconds, very nice creative idea for this image. i am going to pin it under creativity head!!!

     

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