It’s always a struggle. You are trying to run a business, keep current customers and acquire more. You know your target audience hangs out on two social media platforms, and you know you have to be there too. But you have to be there in a great way. And this means creating posts that followers […]
When live videos came to the internet with an app called You Now, the feature became massively popular, and encouraged most of the social media platforms to integrate something like that. As a result, the era of 2015-2016 saw Twitter introducing Periscope, Facebook adding ‘Live’ features, and ‘YouTube Live’ coming into existence. By 2018, every other […]
From the usage of computers firmly restricted to college staff for humble accounting and data entering purposes to the influx of social media in every classroom, higher education strategies have made a full 360° turn regarding the ways social media is now the driving force for university students and professors alike. The way universities have […]
The era of internet and smart technology has the entire world hurdling towards online business and social media marketing. With all the noise on the market, there are still some sure-fire ways to stand out from the crowd, and in 2018, social media customer care (SMCC) is one of them. Thanks to these facts from […]
With over 600 million registered users and more than 300 million of them active every single day, Instagram is now the second most popular social network behind Facebook – and it’s Mark Zuckerberg’s company that just so happens to own the photo and video based platform anyway. Of course, we all know Instagram itself is […]